Assignment 4 - I Fear...

This assignment is about conveying fear appeal through a poster with regards to a health concern in society. I initially planned to do a poster on child water safety as i felt it was an issue that is normally neglected among the other safety issues, but i figured my idea would only be effective if it were a fake 'drowning' scenerio, which would have been difficult to photograph (due to the insensitive nature of the idea). So the idea was dropped and i looked into other commonly neglected health concerns and thought of child obesity.

Here are my sketches:

(1) Swimming and Driving Safety.

(2)  Swimming Safety at the beach

(3) Child Obesity

So ultimately, i went with the last idea as it was convenient to execute and it was different.

The above was my first idea which i presented to the class for critic session. The comments i got was that the text alignment were to similar and the are too many areas of focus with the bolded and large text. Also, i had a comment about getting a fatter kid (which is...difficult as i don't know any).

The above two are the final designs i came up with after playing with the alignment and size of the text. I decided to go with the second one because i prefer the alignment of the text. Also, i shifted the image to the top to take up half of the poster as people normally look at pictures first. I also chose the fact about child obesity as my main focus instead of the quote i had in my first draft as i believe health facts are what makes people ponder their actions. 

EDIT//

The last design would be my final design as the text alignment was the best. Also after consulting Julian, I made some minor changes to the poster copy by changing 'child' to 'children' to maintain some form of consistency in the message. 

I know my poster is lacking in the fear department....but if you overlook that, it actually looks like an actual health poster right? Right?